Kennards Hire, family-owned and operated supplier of high quality hire equipment have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process.

Based on the premise that you can always ‘Count on Kennards’, the new campaign clearly positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life, be it the weekend DIYer through to the tradie and construction site manager, to be their ‘on-the-tools’ best.

Each execution speaks to one of the four key areas the equipment hire leader is renowned for - range, ease of hiring, quality and sound advice.

Head of Marketing, Lara Galvin said, “For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand.  Enigma stood out for all three.”

As with all their marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.

MD, Enigma Sydney, Jen Peace said, “Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…those that DIY, those that work in trades and those that help grow Australia and New Zealand’s critical infrastructure. Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.”

“We jumped at the chance to work on such a quintessential brand. It has also been gratifying that most of the work we pitched is actually being produced. A sure sign that we ‘get’ them,” said Pete Ogden, ECD.

The campaign went live September 22, with TV, radio, digital, social activity along with local branch-level activities. 

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Campaign Partners


Creative Agency Enigma
Search Agency MultiMediaX
Media Agencies Audience Precision / MediaR Spitfire
Public Relations Men at Work / Liz Eassie
Supporting Video Production Film & Television Agency