Kennards Hire is extending its support of New Zealand’s largest sport stadium, Eden Park, with a partnership deal that will see the equipment hire brand given naming rights of the stadium’s outer oval.
As a family owned business, creating shared experiences with its customers and community has always been integral to Kennards Hire and further strengthening their partnership with the iconic Auckland stadium was the natural choice given their mutual community values.
General Manager for Kennards Hire New Zealand Tom Kimber said he was proud that Kennards Hire is continuing its support of Eden Park, which has been a pinnacle of New Zealand sports and entertainment for over a century.
“We’ve always believed in having strong ties to our local communities, a view closely shared with Eden Park,” said Mr Kimber.
“The Kennards Hire Community Oval is destined to be the place to be for a huge range of community activities. We’re so excited to be able to be a part of the Auckland community, enabling everyone to create special moments together.”
The Eden Park sponsorship is an extension of Kennards Hire’s partnership with the stadium, which began in 2016. It builds on other successful community relationships the business holds with organisations including KidsCan, Springboard, and local school and sporting clubs.
Eden Park CEO Nick Sautner said the renaming of the oval was a historic occasion for the stadium as it entered the next chapter of its work with Kennards Hire.
“The Outer Oval is an amazing community asset which is used for a diverse range of cultural and recreational activities including food truck nights, the Eden Park Christmas as well as domestic cricket with the Auckland Aces and Auckland Hearts playing over the summer months.
“Like us, Kennards Hire are a community focused organisation which is why it makes perfect sense for them to extend their association with Eden Park to be the naming rights sponsor of the Outer Oval.
“We are thrilled they have agreed to continue supporting us as a naming rights partner.”
The outer oval will be officially renamed the ‘Kennards Hire Community Oval’ effective immediately. A formal commemorative event will take place in the New Year.