Kennards Hire - Hire or Rent Equipment, Tools & Supplies

    Enigma hired by Kennards Hire

    Published on 25 September 2019, Wednesday, 9:47 AM

    Kennards Hire, family-owned and operated supplier of high quality hire equipment have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process.

    Based on the premise that you can always ‘Count on Kennards’, the new campaign clearly positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life, be it the weekend DIYer through to the tradie and construction site manager, to be their ‘on-the-tools’ best.

    Each execution speaks to one of the four key areas the equipment hire leader is renowned for - range, ease of hiring, quality and sound advice.

    Head of Marketing, Lara Galvin said, “For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand.  Enigma stood out for all three.”

    As with all their marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.

    MD, Enigma Sydney, Jen Peace said, “Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…those that DIY, those that work in trades and those that help grow Australia and New Zealand’s critical infrastructure. Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.”

    “We jumped at the chance to work on such a quintessential brand. It has also been gratifying that most of the work we pitched is actually being produced. A sure sign that we ‘get’ them,” said Pete Ogden, ECD.

    The campaign went live September 22, with TV, radio, digital, social activity along with local branch-level activities. 

    For more information or to find your nearest branch visit /

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    Campaign Partners


    Creative Agency Enigma
    Search Agency MultiMediaX
    Media Agencies Audience Precision / MediaR Spitfire
    Public Relations Men at Work / Liz Eassie
    Supporting Video Production Film & Television Agency
    Nathan Mills portrait image
    Nathan Mills
    Nathan is a seasoned Kennards Hire team member passionate about empowering DIYers in their projects. He loves everything DIY and brings together years of equipment and project experience to help customers get the right tools for their next job.