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    Enigma Launches “Whatever, Whenever, Wherever” Major Branch Campaign for Kennards Hire

    Published on 6 October 2020, Tuesday, 1:30 AM
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    • A DIYer standing in the middle of a backyard on the phone, shovel in hand

    A new campaign from Kennards Hire, delivered by creative agency Enigma is demonstrating the brand’s commitment to exceptional service, no matter whatever, whenever or wherever the job.

    From casual DIYers to experienced tradies, the new campaign reveals how the Kennards Hire team goes (way) out of their way to offer the right advice, equipment and solution, no matter what circumstances customers find themselves in.

    Manelle Merhi, General Manager Marketing and Customer Experience said Enigma continues to deliver a thorough understanding of the Kennards Hire brand with their commitment to service excellence shining through in the engaging creative.

    “Whether stuck down a tunnel, or underestimating a backyard project, Enigma have captured how our Kennards Hire team is obsessed with making the job easy, with our new campaign reflecting the lengths the team goes to offer the right support for every job,” said Manelle.

    “Our people often have to provide creative solutions to customer dilemmas. Our ‘Whatever, Whenever, Wherever’ campaign really captures the essence of our team. They are right alongside every customer, making their job easy.”

    The family-owned and operated supplier of quality hire equipment have been working with Enigma for over a year after enlisting them for its 2019 ‘Count on Kennards’ campaign, which had great success.

    Peter Chapman, Managing Director, Enigma Newcastle said that Kennards Hire have a strong legacy for exceptional service and after spending time in the branch network noticed right away that their obsession to help is what stood out on a whole other level.

    "The team work with a seriously capable customer base, but DIY and trade projects almost always reveal unexpected complexity. The dedication and lengths that Kennards Hire team members go to help make any job easy stood out as a clear differentiator,” said Peter.

    Peter Buckley, Executive Creative Director, Enigma added that their challenge was to really bring to life that whatever the problem, whenever you need a piece of equipment or wherever you are, Kennards Hire has got your back.

    “To truly connect with our audience we needed to create something that would deliver this promise in an unexpected way. The sublime comic talents of Jesse James McElroy helped deliver some fresh work for a great client, and we really couldn’t be happier with how the campaign turned out.”

    Staying true to their core brand values and down-to-earth roots, Kennards Hire also revealed the “Ken-Oath” as part of the campaign with branch teams pledging their commitment to always deliver exceptional service.

    The integrated marketing campaign goes live on 5 October, encompassing TV, radio, digital, social, and local in-branch activity.


    MD Newcastle: Peter Chapman
    ECD: Peter Buckley & Tim Brown
    Agency Producer: Katie Hope
    Copywriter: Cal McKean
    Art Direction: Dan Stephens
    Group Account Director: Jack Mason
    Account Manager: Madeline McFarlane

    Director: Jesse James McElroy
    Producer: Alan Robinson
    DOP: Keiran Fowler
    Art Director: Jamie Morris
    Gaffer: Pete Sutton
    Grip: Jason Trew
    Hair & Makeup: Briar Wilkins
    Stylist: Maria Papendrea
    Sound: Mark Cornish

    Photographer: Paul K Robbins 

    Post house: Enigma Newcastle
    Editor/Colourist: Matt Regan
    Post audio: 20Below

    Nathan Mills portrait image
    Nathan Mills
    Nathan is a seasoned Kennards Hire team member passionate about empowering DIYers in their projects. He loves everything DIY and brings together years of equipment and project experience to help customers get the right tools for their next job.