Sydney FC and Kennards Hire Extend Historic Partnership to 10 Seasons

Sydney FC and Kennards Hire will remain partners for a record-breaking 10th season after agreeing a new three-year deal which will see the leading family-owned equipment hire group become the longest serving corporate partner in the Sky Blues history.

The current partnership has been in existence for seven years with the extension set to take the deal to the end of the 2026/27 season.

Kennards Hire are one of the most trusted and recognisable brands in the equipment hire industry and have become synonymous with the Sky Blues since coming on board in 2017.

The Kennards Hire logo will remain emblazoned across the back of Sydney FC’s Isuzu-UTE A-League and Liberty A-League shirts.

Sydney FC Chief Executive Officer Mark Aubrey says the renewal shows the success of the current arrangement.

“Kennards Hire are excellent partners of Sydney FC and have been for many years,” he said.

“This extension represents a fantastic long-term commitment to Sydney FC and Australian football by a renown and successful Australian company.

"Kennards Hire and Sydney FC are two family orientated organisations who want to champion football and build strong family bonds through the game in this country.

“I’m excited to be continuing this important work with Kennards Hire for the better of the game and I congratulate them on extending their relationship with the Sky Blue family./p>

Last season the partnership continued to grow with large numbers of young fans joining the Sky Blues players at Sky Park for Kennards Kids Day, while Kennards Hire, in partnership with the Kennards Hire Foundation, also welcomed more than 100 young supporters to Allianz Stadium for a VIP experience at Sydney FC’s clash with Melbourne City.

Kennards Hire CEO Bill Whitehouse said Sydney FC were a valued member of their extended family.

“Our partnership with Sydney FC is one of mutual respect, based on strong family values. Our community activations over the past few years such as Kennards Kids Day and ‘Best Seats in the House’ have been very successful, and we are proud to be providing opportunities for young Sky Blue supporters to feel so involved with their team.”

“We are excited to continue backing both the A-League Men’s and Women’s squads for the next three years, and delivering many more football experiences for both youth and our corporate partners,” he said.

Sydney FC and Kennards Hire’s partnership was officially launched in July 2017 at Bondi Icebergs ahead of Sydney FC’s clash with English Premier League giants Arsenal FC.