b'KENNARDS HIRE Since 1948TAKING HIRE HIGHER | 82FAMILYAn essential part of building the culture was the development of the core Kennards Hire values. A lot of work was put into distilling the essence of the business in a way that was relatable and easy for the VALUES/ staff to remember. The entire Kennard family came together to determine what values BUSINESSshould guide the family and what values should guide the other familythe people of Kennards Hire. The Kennard family values became:VALUES Family and friends firstMind, body, soulHonestyRespect, courtesy and consideration for othersLove lifeBe resourcefulLive life above the line: Ownership, responsibility, accountabilityBlame, denial, excuses'