b'CHAPTER 07BUILDING THE CULTURE | 83The personal values they subscribed to as a family were not necessarily relevant to the business, but the two sets of values did have to align. This became a wider discussion among the Kennards Hire executive team. Eventually, it came down to four values that characterise the Kennards way:Fair DinkumTaking Hire Higher If we say well do something, well do it. AlwaysWe always look for ways to improve what we offer, true to our word, we lead by example and we dontand are proud of our position as an industry leader. We over-complicate things. constantly aim to show customers the benefit of hire, and why it should be the first choice for their work.One Family We care for our mates and treat each other likeThe Kennards Hire company values were given the family. Weve got each others backs to make surenod of approval by organisational psychologist Pete were all heading home safely at the end of the day. Nicholls, who said, I have never seen an organisation develop a set of values that are so right in terms of Every Customer a Raving Fan engaging people. I have no doubt Kennards Hire can We like our customers and want them to leavebecome one of Australias top workplaces in no time.happy. Every customer is important, and if theyve got a problem that needs solving, we just want toIt wasnt enough that the values had been help them fix it. articulated and shared among the upper echelonsof the company. They had to be communicated to the staff in a way that would make them want to take those values on as their own. The whole discussion was that were not going to just set these values and put them in a drawer and leave them to sit, were going to actually live and breathe them, Kirsty Kovacs says. Allen Besseling and Manelle Merhi were the dynamic duo entrusted with getting the messages across to staff in a mammoth effort of forty-eight four-hour face-to-face workshops across Australia and New Zealand. Their enthusiasm was infectious and Kennards Hire employees jumped on board. Today, youd be hard pressed to find someone in the company who couldnt tell you what the companys four core values are.Above The Kennards Hire core values were established in 2013.'